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Greenwashing: What it is and how to avoid it

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Published on June 11, 2024 Nick Greenwood

Unsubstantiated ESG claims risk reputational and legal issues. What can companies do to avoid greenwashing?

As ESG practices grow, unsubstantiated claims pose significant reputational and legal risks to companies. The rise in greenwashing can be attributed to rising demand for sustainable products, a lack of internal guardrails and controls, and insufficient regulations and standards.

In response to its heightened prevalence, Novisto’s Lead Climate Strategy Analyst, Nick Greenwood has joined forces with Marie-Josée Privyk (Founder and ESG Advisor, FinComm Services) and Grace Alexander (Independent Contractor) to conduct a thorough analysis of the greenwashing landscape. 

This 25+ page report proposes to level-set the current understanding of what greenwashing is, why it happens, and the measures to avoid it. It offers a framework with which companies can understand and contextualize the many headlines and rapid developments about greenwashing happening across the globe. 

Download our comprehensive research note, “Greenwashing: What it is and how to avoid it,” to tackle the critical issue of greenwashing in corporate sustainability. 

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Download the Research Note