Walking the Talk: Novisto Launches Project LooP to Turn Its ESG Expertise Inward

For years, Novisto has been at the forefront of empowering companies to own their sustainability story. Now, we’re turning the lens inward.

"We help companies manage their ESG data and narrative every single day, and we are proud of the impact our clients are making," said Andrea Masterton, VP of Marketing at Novisto and C-Suite Sponsor for the project. "With Project LooP, we are holding ourselves to the same high standard. Even as a growing business, we aren't exempt from these standards—meeting them is non-negotiable, not just because our customers expect it, but because it's simply the right thing to do. It’s our turn to walk the talk."

The six-month project is a company-wide effort, marshaling a cross-functional team of experts from Novisto’s ESG, marketing, customer success, and people operations departments. The journey is structured across four parallel workstreams designed to build a complete picture of Novisto’s environmental and social footprint.

The four key workstreams include:

1. Greenhouse Gas (GHG) Inventory: A foundational step where Novisto will use the Novisto Carbon module to measure our carbon footprint across Scopes 1, 2, and 3. This complex undertaking will provide a baseline for future climate action and reduction targets. Ollie Zhan, Novisto’s Carbon Emissions Specialist, will lead this crucial data collection and analysis.
2. Double Materiality Assessment (DMA): In partnership with the experts at GIST Impact, Novisto will conduct a DMA to identify the ESG topics that are most material to our business and its stakeholders. "A materiality assessment is the cornerstone of any credible ESG strategy," explained Alicia Dery, ESG Manager and the project's Team Lead. "It ensures we focus our resources on the issues that matter most, from both a financial and impact perspective. We'll be using the Novisto platform to guide this process, just as our customers do."
3. Platform Onboarding: In perhaps the most unique aspect of the project, Novisto will onboard itself as a customer onto its own platform. This will provide invaluable, first-hand insights into the user experience, from initial configuration to data collection and reporting. These learnings will create a powerful feedback loop, driving improvements to the product and enhancing customer support.
4. Sharing the Process: Throughout the journey, Novisto is committed to documenting and sharing every step—the successes, the challenges, and the lessons learned. 

Project LooP is more than an internal exercise; it is a strategic move to reinforce Novisto’s leadership in the market. By experiencing the very journey our customers undertake, we aim to foster a deeper connection with our clients, anticipate their challenges, and innovate with greater purpose. The insights gained will be shared across the organization, informing everything from product development and sales conversations to customer success strategies.

The project officially kicked off on June 19, with the initial project setup phase running through early July. The GHG inventory and Double Materiality Assessment will run in parallel through the summer, with the team targeting platform onboarding in September and final data collection by the end of the year.

"This is a transformative moment for us," added Dery. "We’re not just building a report; we’re building a stronger, more knowledgeable, and more empathetic organization. We are excited to share what we learn and demonstrate what’s possible when a company commits to living its own philosophy."

Follow the complete journey with us on Linkedin.